Joe Baz: Do You Know What Your Customers Want?
So you’ve a great product, you’ve spent time and money, working tirelessly to make sure that it’s got all the bells and whistles that you think people will love. But how do you know? Does it really...
View ArticleLessons Learned in Customer Development
“Customers live outside the building.” Every startup is well served to remember this and make sure they’re reaching out to their customers/users to understand them. As customer development manager at...
View Article#LeanStartups: What I Learned from Eric Ries in 10 Minutes of #CustDev2
Last night was the excellent event organized by Sim Simeonov called Customer Development: The Second Decade . At the event, some of the best in customer development spoke about what it means today and...
View ArticleWeb entrepreneurs: you have no idea what your customers are thinking...
In late 2009, my best friend Jennifer and I decided to start an internet company building affiliate-based shopping sites. I had recently read about the Lean Startup philosophy, coined by two...
View Article5 Lessons Learned in a Lean Startup
In honor of both the Lean Startup Circle Meetup on Thursday and the Lean Startup Machine coming this weekend, I'd like to share a few lessons I've learned in the past year as I've served as Customer...
View ArticleThe Business Co-Founder Test
Over the past month, I've had the opportunity to talk to many developers and business founders alike as I work on my next startup. One thing I realized was that it's seemingly much easier to tell a...
View ArticleHow Do You Get Back on the Customer Development Horse?
It happens to us all. Your startup is cruising along, or at least you're really busy running in a million directions. Maybe you've also got pulled away with some personal issues like selling your home,...
View ArticleHow to Structure (and get the most out of) Customer Development Interviews
Running a startup puts a ton of responsibilities on your plate. From marketing to sales, ghetto-HR to accounting, development to project management, you're wearing a million hats. We all know that...
View ArticleDon't build that feature! How to use the 5 Why's to learn what your customer...
Whether you interview customers regularly, watch support requests on HelpScout or use a GetSatisfaction or UserVoice - like tool, your startup is inundated with feature requests from your customers....
View Article